Today, for a company, the stand of a fair is not only a place to get to know and be known, but it is also a meeting place in which to welcome and take care of the visitor.
It must be stimulating and functional at the same time, offering an experience that only physical presence can have.
Our goal is to conceive a booth that reflects the distinctive values of Densurf so as to best represent a company stretched between the tradition of the brand and the projection of its intentions for the future. The stand we designed for Densurf is an inclusive space, like a cozy living room that facilitates dialogue between the guests, a joyful space where to welcome and entertain.
A stage where to present oneself in a simple way, in which the happiness of sharing with others overflows.
As there are no products to show, the layout we have chosen for Densurf is the one that allows to have a large free area, the widest part of the booth, in which to think of comfortable sofas and armchairs, plugged seats and tables for informal discussions.
This area, conceived as a modern living room, is placed between the line of the service spaces and the suspended and ethereal curtains used as backdrops for different levels of visual communication.
Location: European Coating Show – Nurnberg
Year: Concept Design 2022 / Definitive Design 2023 / Stand Set Up 2023
Area: 100 mq
With: Selcen Sozuneri
Collaborators: Carlotta Del Prato, Sara Romeo
Consultant: Arch. Alessandro Bolla
Stand Fitters: Esistand Srl
Photography: Francesca Iovene