BLUE LIKE DENIM, BLUE LIKE THE SEA
The idea of an abstract sea originates from DNG’s mission to reduce water consumption in denim production. Inspired by the movement of waves, we envisioned a conceptual sea composed of overlapping functional modules - Waves - that generate varying levels of opacity and depth.
This abstract sea becomes a porous, shifting landscape. Depending on the arrangement of the Waves and the viewer’s position, the space transforms: at times translucent, at times immersive. As visitors enter, they find themselves surrounded by DNG’s world: fabrics, chemicals, denim collections, and multimedia installations.
The sea here is not only a visual metaphor but a narrative tool: a backdrop to express DNG’s commitment to a more conscious textile industry.
After all, two-thirds of our planet is water, and its role in sustaining life is as vital as that of the earth itself.
DATA
Location: ITMA – Milano
Year: 2022 – 2023
Area: 100 sqm
Client: Denge Kimya – DNG
With: Selcen Sozuneri
Collaborators: Carlotta Del Prato, Sara Romeo
Consultant: Arch. Alessandro Bolla
Stand Fitters: Esistand S.r.l.
Photography: Francesca Iovene