A JOURNEY THROUGH PLACES, CULTURE, AND DESIGN
At the beginning of 2020, we were approached by a Chinese client, an esteemed promoter of Italian furniture in China, with the request to conceive a showroom concept that would communicate the essence of his curated collection in a way that is both simple and deeply expressive.
In response, we imagined a concept rooted in the idea of travel, not just geographic, but cultural, sensory and emotional. The showrooms become a journey through Italy, told through four thematic itineraries. Each path captures the unique spirit of a region, distilling its landscapes, textures, traditions and moods into fully immersive interiors.
From soft hills to sculpted marble, from silent villages to the sparkling coast, each environment becomes a room that doesn’t merely display furniture: it tells a story. Through carefully selected objects, color palettes, materials, artworks and furnishings, we craft a collection of exceptional rooms, each resonant with the local character of its source.
Itinerary #1
Great Wines Tour
Pencil drawing on paper.
Rolling hills stretch beyond the horizon, bathed in a rarefied, amber-hued light. The atmosphere is warm and tranquil, infused with the gentle rhythm of nature. Here, landscape and life are one: the textures of leaves, the scent of earth and vine, the soft undulations of the terrain.
This is a place of richness: lush, sensorial, alive. The interiors evoke this generosity of spirit: green tones, soft natural materials, dappled lighting effects, and a palette inspired by vineyards at dusk. A living room here becomes an ode to nature and heritage.
This is a place of richness: lush, sensorial, alive. The interiors evoke this generosity of spirit: green tones, soft natural materials, dappled lighting effects, and a palette inspired by vineyards at dusk. A living room here becomes an ode to nature and heritage.
LANGHE LIVING ROOM - Intense ruby and green tones, textured weavings, soft felt, precious woods and corks.
Itinerary #2
Craftsman Towns Tour
Anne Claude Philippe de Tubières.
Cries of Paris: Fourth Set, Knife Sharpener, 1742
In these small fortified citadels nestled in the countryside, time appears to stand still. The atmosphere is hushed and timeless, shaped by the labor of artisans who carry forward ancient crafts: ceramics, textiles, wood, and cuisine.
The spaces are intimate, understated and sincere. Materials are raw but refined, colors muted and warm, with tactile surfaces that speak of hands and history. Bedrooms and dining rooms reflect the slow, deliberate pace of a land steeped in authenticity.
The spaces are intimate, understated and sincere. Materials are raw but refined, colors muted and warm, with tactile surfaces that speak of hands and history. Bedrooms and dining rooms reflect the slow, deliberate pace of a land steeped in authenticity.
BERGAMO Dining Room - Neutral and brown colors, stones and woods with rich patterning, refined fabrics in their purest form.
Itinerary #3
Timeless Classic Tour
Andrea Palladio, Temple of Minerva, Assisi.
London, RIBA Library, Drawings and Archives Collection
From the monumental antiquity of Rome to the purity of Palladian architecture and the restrained beauty of modern classicism, this itinerary draws on centuries of Italian excellence.
Interiors are sculpted in light and shadow, with a palette dominated by near-white, ivory, marble grey and deep blacks: refined, noble, serene. This is an aesthetic of order and calm, where balance and proportion create a sense of eternity. Here, design becomes an act of reverence.
Interiors are sculpted in light and shadow, with a palette dominated by near-white, ivory, marble grey and deep blacks: refined, noble, serene. This is an aesthetic of order and calm, where balance and proportion create a sense of eternity. Here, design becomes an act of reverence.
FIRENZE DINING ROOM - Sharp contrasts of blacks and whites, homogeneous surfaces of parquet and leather, simple geometries on fabrics decoration.
Itinerary #4
Along The Coast Tour
Pencil drawing on paper.
A dazzling shoreline dotted with vibrant villages, hotels and bustling harbors. From Portofino to Positano, the coast is a celebration of joy, flavor and color.
Here, the rooms sparkle: bold chromatic combinations, playful forms, glossy materials, sun-washed woods and Mediterranean ceramics. Outdoor terraces and lounge spaces become vivid expressions of “La dolce vita”: a lifestyle both carefree and unforgettable.
Here, the rooms sparkle: bold chromatic combinations, playful forms, glossy materials, sun-washed woods and Mediterranean ceramics. Outdoor terraces and lounge spaces become vivid expressions of “La dolce vita”: a lifestyle both carefree and unforgettable.
POSITANO OUTDOOR - Kaleidoscopic Mediterranean colors, mosaics and majolica with a marine and floral appeal, desaturated and light wood, plain-colored fabrics and graphic patterns.
DATA
Location: Wuxi – China
Year: 2019 – 2021
Client: Jiangsu Tolino Furnishing Co. Ltd
With: Arch. Francesco de Felice
Collaborators: Sara Tateo